Project Description
My goal is simple: turn my Instagram presence into a steady revenue stream. I already have a modest following and clear product–market fit; what I need now is a sharp digital marketer who can translate that foundation into measurable sales growth through a tightly-focused Instagram campaign.
Scope of work
You will design and execute a complete sales-oriented strategy for Instagram only—organic content and paid promotions combined. This includes defining audience segments, crafting scroll-stopping creatives, writing persuasive captions, setting up conversion-focused ad sets, and optimising everything week by week using Instagram Insights and Meta Ads Manager.
Key deliverables
• 30-day content & ad calendar with objectives for each post/ad
• Ready-to-publish visuals and copy (Canva, Photoshop or similar)
• Ad campaign setup inside Meta Ads Manager, including A/B tests
• Mid-campaign optimisation report with data-driven adjustments
• End-of-campaign performance summary highlighting sales generated, ROAS, CTR and CPC
Acceptance criteria
The project is complete when the campaign is live for 30 days, the final report shows a positive ROAS, and all creative assets are handed over in editable format.
I’ll supply brand guidelines, product photos and existing analytics as soon as we start, and I’m available daily for quick feedback to keep momentum high.