Project Description
KOKI ERA — Freelancer Project Brief
Digital Marketing Setup: Social Media · Meta Ads · Google Ads · SEO
PROJECT SNAPSHOT
Brand
Koki Era — Fashion Beyond Seasons
Website
rejozvintage.com (WooCommerce / Hostinger Cloud)
Business
Vintage clothing & bags resale | Surat, Gujarat, India
Markets
India (domestic) + USA, UK, EU (international)
Inventory
27,000+ pieces — 4 tiers from everyday vintage to luxury (Prada, Chanel)
Payments
Razorpay (India) + Stripe (International)
Ad Spend
Separate from service fee — quote service fee only
SCOPE OF WORK
1. Social Media Account Setup
Instagram Business Account — bio, highlights (6 covers), link-in-bio, shopping integration
Facebook Business Page — complete profile, Meta Business Manager, WhatsApp CTA
Facebook Pixel on rejozvintage.com — standard events: ViewContent, AddToCart, Purchase
WooCommerce → Meta Product Catalog sync (automatic feed)
Pinterest Business Account — Rich Pins, 8 branded boards, Pinterest Tag
WhatsApp Business — profile, quick replies, click-to-chat link, product catalog
30-day content calendar template (Reels, Carousels, Stories)
2. Meta Ads (Facebook & Instagram)
Ad Account setup — INR currency, IST timezone, billing, domain verification
Custom Audiences: Website visitors (30/60/90 day), cart abandoners, purchasers
Lookalike Audiences: 1%, 2%, 5% from purchasers & engagers
5 campaign structures: Brand Awareness · Traffic · Retargeting · Catalog Sales (DPA) · Lead Gen (B2B wholesale)
Targeting: India women 22–45 (fashion/thrift), International 22–40 (vintage/Depop), Luxury HNI, B2B boutique owners
Conversions API (CAPI) server-side tracking setup
3. Google Ads
Google Ads account + link to GA4 and Google Search Console
Google Tag Manager (GTM) installed on rejozvintage.com
Conversion tracking: Purchase, Add to Cart, WhatsApp Click, Sign Up
Google Merchant Center — verify domain, submit WooCommerce product feed, fix disapprovals
5 campaign types: Search (India + International) · Shopping · Performance Max (PMax) · Display Remarketing · YouTube (optional starter)
Keyword research sheet: high-intent keywords, negatives, India vs. International, volumes + CPC estimates
4. SEO & Analytics
GA4 property — enhanced e-commerce events (view_item, add_to_cart, purchase)
Google Search Console + sitemap submission; Bing Webmaster Tools
Yoast SEO configuration — meta titles/descriptions for top 20 pages
Schema markup: Product, Organization, BreadcrumbList, WebSite
301 redirect: kokilera.com → rejozvintage.com
Technical audit — page speed, mobile UX, broken links, duplicate content, alt tags
5. Email Marketing
Set up email tool (Klaviyo / Mailchimp / Brevo) integrated with WooCommerce
3 automated flows: Welcome Series · Abandoned Cart · Post-Purchase
One branded email template (Koki Era identity)
Exit-intent opt-in popup on website
REQUIREMENTS & RULES
Ownership
ALL accounts under Koki Era business email — NOT freelancer accounts
Timeline
3–4 weeks preferred. Provide milestone breakdown in proposal.
Platform
WooCommerce experience mandatory. Shopify experience is NOT equivalent.
Handover
All credentials + full handover doc in Google Docs at project end
Communication
Weekly Google Meet + daily WhatsApp updates for blockers
Payment
Milestone-based preferred. Include itemized quote per section.
YOUR PROPOSAL MUST INCLUDE
Itemized quote — cost per section (Social, Meta Ads, Google Ads, SEO, Email)
Milestone timeline with delivery dates
2+ case studies or screenshots (e-commerce / fashion preferred)
Sections handled personally vs. sub-contracted (be transparent)
Confirmation all accounts will be under our ownership
Your WooCommerce-specific experience
BONUS SKILLS (NICE TO HAVE)
Experience with Etsy, eBay, 1stDibs, or Vestiaire Collective seller platforms
Ability to write ad copy in Hindi (for India campaigns)
Experience running ads targeting USA/UK/EU markets from India
Familiarity with Payoneer, WholesaleX, or Canva/Adobe for creatives
KOKI ERA — rejozvintage.com — Surat, Gujarat, India
This brief is confidential and intended only for the reviewing freelancer.