Lead Generation Meta Ads Specialist

My immediate priority is to generate qualified leads and direct sales from a local audience through Facebook and Instagram campaigns. I already have active business pages and a functioning website; what I need now is a specialist who can plan, launch, and optimise Meta Ads that convert. Alongside paid social, I want my site’s SEO tightened so the traffic driven by ads finds fast-loading pages, clear calls-to-action, and search-friendly content. Performance marketing knowledge is equally important—I expect detailed tracking, pixel integration, A/B testing, and weekly reporting that links spend to revenue. Deliverables • Audience and keyword research specific to my city and surrounding areas • A campaign blueprint covering creatives, copy, targeting, and daily budgets • Full Meta Ads setup with pixel, custom conversions, and retargeting funnels • On-page SEO tweaks for existing pages plus a short content calendar (3–5 topics) • Performance dashboard in Google Looker Studio or similar, updated weekly • Brief summary report after the first 30 days with clear next-step recommendations Acceptance criteria • Cost-per-lead target agreed upfront and met or beaten by week four • Minimum of two ad creative iterations tested within the first 14 days • All tracking events firing correctly and visible in the dashboard If you have a proven track record of scaling local campaigns on Meta while tying every click back to measurable business growth, let’s talk strategy and timelines.