Project Description
I run an online clothing store and I’m ready to scale. My priority is simple: more high-intent visitors who convert into paying customers. To get there, I want an integrated approach that combines social media marketing, search-engine optimisation and email marketing.
Here’s what I need from you:
• Social Media Marketing
– Manage paid and organic campaigns on Facebook, Instagram and TikTok (I’m open to adding Pinterest later if you see clear upside).
– Create thumb-stopping creatives and concise copy that speak to fashion-savvy shoppers.
– Optimise audiences, budgets and placements for consistent ROAS growth.
• Search Engine Optimisation
– On-page tune-ups: title tags, meta descriptions, schema and speed improvements.
– A content plan that targets commercial keywords around trending apparel.
– Ethical link-building to lift rankings for my product and collection pages.
• Email Marketing
– Design and automate a welcome series, cart-abandon sequences and product-launch blasts.
– Segment the list so frequent buyers, window-shoppers and first-timers each get tailored messages.
– Track open, click and revenue metrics and refine accordingly.
Acceptance criteria
1. Month-over-month lift in qualified sessions and conversion rate.
2. Clear reporting dashboards for social, SEO and email performance.
3. Actionable recommendations every sprint so we can double down on what sells.
If this mix of creative flair and data-driven optimisation fits your wheelhouse, let’s talk about timelines and how quickly we can start pushing fresh traffic—and sales—through the door.