Project Description
We are launching a UK-based freight forwarding website (Carrgo) designed to generate high-intent B2B enquiries (importers, wholesalers, ecommerce businesses).
The website is already built with a strong SEO structure.
We are looking for an experienced SEO specialist to:
1. Audit and finalise SEO before launch
2. Manage and grow SEO monthly
3. Turn the website into a consistent enquiry-generating machine
---
Scope of Work
Phase 1: Pre-Launch SEO Audit (Immediate)
You will review and optimise the full website before it goes live:
Meta titles & descriptions (CTR optimised)
H1, H2 structure
URL structure (clean + keyword focused)
Internal linking (very important)
Sitemap + robots.txt
Indexing readiness
Core Web Vitals (speed, mobile performance)
Fix:
Broken links
Duplicate content
Missing SEO elements
You must ensure the site is 100% ready to rank from day one.
---
Phase 2: Monthly SEO Management
Ongoing monthly work includes:
Keyword research (high-intent only)
On-page optimisation
Internal linking improvements
Technical SEO monitoring
Competitor analysis
Backlink strategy (white-hat only)
Content recommendations (if needed)
---
Performance Targets (IMPORTANT)
This is a results-driven role. You will be expected to deliver:
SEO Targets:
Rank 10–20 new keywords per month (Top 20 UK Google)
Core keywords reaching Top 10 within 4–6 months
Enquiry Targets:
Month 1–2: 5–15 enquiries/month
Month 3–4: 15–40 enquiries/month
Month 5–6: 40–100+ enquiries/month
Enquiries must be real business leads (B2B freight customers)
No spam / no low-quality traffic
---
Budget & Payment Structure
Monthly retainer (open to proposals)
Performance-based expectations
Important:
If targets are not met:
Continued optimisation required without additional charges
OR
Fee adjustment based on performance
Bonus available for:
Top 3 keyword rankings
Strong enquiry growth
---
Accountability
You will be responsible for:
SEO performance
Ranking improvements
Enquiry growth
If performance drops:
Immediate fixes required
No additional cost until resolved
---
Requirements
You must have:
Proven SEO experience (B2B or lead generation preferred)
Ability to rank competitive keywords
Understanding of conversion-focused SEO (not just traffic)
Experience working on structured websites (multiple pages / categories)
---
Do NOT Apply If:
You only focus on blog content
You cannot show ranking results
You rely on outdated SEO tactics
You cannot work with performance targets
---
To Apply
Please include:
1. Examples of websites you ranked
2. Keywords + positions achieved
3. How many enquiries/leads you generated
4. Your strategy for a freight/logistics website
5. Monthly pricing
---
Final Note
We are building a serious long-term SEO project.
If you can deliver: ✔ Rankings
✔ Enquiries
✔ Growth
We will continue working long-term.