Facebook Leads for Gutter Guards

I need a steady flow of qualified homeowner leads for my gutter-protection service featuring a micro-mesh system. Social media ads are the sole channel I want to employ, and for now we will concentrate on Facebook only—no Instagram or LinkedIn campaigns. Your job is to plan, build, and optimise Facebook ad creatives and audiences so the enquiries coming through are owners of single-family homes who are actively considering gutter solutions. You may use video, carousel, or static formats as you see fit, provided they stay within brand guidelines and drive form submissions or direct calls. Deliverables • Campaign setup inside my Facebook Ads Manager • Pixel and conversion event configuration tied to the lead form or landing page • Two weeks of initial optimisation with clear reporting on cost per lead, click-through rate, and overall volume • A short hand-off document summarising audiences, copy, and creative so I can maintain performance after the engagement Leads should arrive ready for a follow-up call, complete with name, phone, email, address, and a rough idea of project timing.