Revamp & Market Shopify Store

I run an established Shopify store and I’m ready to give it a complete refresh that drives more traffic and conversions. The main goals are to tighten up the catalog, elevate the site’s look-and-feel, and boost organic reach and paid performance. Here’s what I need handled: • Product listing & categorization – clean up current SKUs, create intuitive collections, and upload any missing variants with optimized titles, descriptions, alt tags, and high-quality images. • Store design & customization – redesign the layout using a modern, fast-loading Shopify theme, fine-tune Liquid/CSS where needed, and ensure mobile responsiveness. • Marketing & SEO – audit on-page SEO, implement keyword-rich metadata, set up structured data, and launch targeted marketing campaigns (e.g., Google Shopping, Meta ads, email flows). Acceptance criteria: • All products display uniform imagery, accurate specs, and SEO-friendly copy. • New theme goes live with zero broken links, full responsive tests passed, and PageSpeed scores improved. • Keyword tracking shows measurable uplift and first campaigns are configured with clear ROAS targets in Google Analytics. Please bring solid Shopify admin experience, familiarity with theme customization, and a proven track record in ecommerce SEO and paid ads. I’ll grant collaborator access immediately so we can move quickly through a short discovery, milestone planning, then execution.