Project Description
D2C pet-food brand on Shopify - looking for visual direction. I need a designer who can prepare all layout and UI assets only; no theme coding or store setup will be required on your side.
Style & tone
• Overall look: modern and clean, letting high-quality product photography and concise copy stand out.
• Colour palette and typography should feel fresh and trustworthy while still being pet-friendly and approachable.
Scope of work
• Full desktop and mobile page comps for the key storefront screens (homepage plus the core shopping flow).
• Component library and style guide that my developers can translate straight into a Shopify theme.
• Exported assets (icons, illustrations, imagery treatments) organised and named for easy hand-off.
• Figma preferred, but Sketch or XD is fine if files are tidy and well-layered.
Acceptance criteria
1. All screens provided in desktop (1440 px) and mobile (375 px).
2. Consistent use of grid, spacing, colours and type across screens.
3. Handoff file annotated with font sizes, hex values and interaction states.
When you reply, please include links to past work that demonstrates a similarly clean aesthetic—particularly any e-commerce or pet industry examples. A brief note on your design process and typical turnaround times will help me schedule the build phase that follows.
Looking forward to seeing portfolios that can give this new brand the sharp, modern edge it needs.