Project Description
Shopify Web Designer Needed for Established Vintage Music Store (High-Conversion Focus)
Description:
We are an established, independently owned music store based in USA with over 35 years in business. We specialize in vintage guitars, tube amplifiers, repairs, and musician-focused services.
We are looking for a Shopify web designer/developer to build a clean, modern, high-converting website that reflects our brand and drives real business results.
This is NOT a basic brochure website — we want a site that actively:
* Sells inventory
* Generates leads (we buy used gear daily)
* Books repair services
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Project Scope:
* Build Shopify site using a premium theme (likely Empire or similar)
* Design homepage with strong calls to action:
* Shop Inventory
* Sell Your Gear
* Book Repairs
* Set up product pages for guitars, amps, keyboards, etc.
* Create “Sell Your Gear” lead capture form (photo upload + details)
* Implement clean navigation and filtering (brand, price, category)
* Optimize for mobile and fast load speed
* Integrate email capture (newsletter / early access to gear)
* Light branding work (fonts, colors, layout consistency)
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Design Direction:
* NOT corporate or big-box retail
* Warm, vintage, musician-focused aesthetic
* Real photography (not stock-heavy)
* Clean but with character
Think: boutique vintage guitar shop — not Guitar Center.
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Requirements:
* Strong Shopify experience (please provide examples)
* Experience building product-based or inventory-heavy sites
* Understanding of conversion-focused design (not just visuals)
* Ability to recommend best practices (UX, layout, flow)
* Good communication and ability to meet deadlines
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Bonus (not required but ideal):
* Experience with music stores or gear-related businesses
* Familiarity with Reverb/eCommerce integrations
* SEO basics
* Copy/layout suggestions
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To Apply:
Please include:
1. Links to Shopify sites you’ve built
2. Brief explanation of your approach to conversion-focused design
3. Estimated timeline
4. Estimated cost or range
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About Us:
********** is one of the longest-running independent music stores in the area. We’ve built a strong reputation over decades and are now upgrading our online presence to match the quality of our in-store experience.
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Goal:
We want a site that feels like walking into our store — authentic, knowledgeable, and built for musicians — while also functioning as a serious sales and lead-generation tool.
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Budget:
Open depending on experience and quality of work.