E-commerce Meta Ads Sales Campaign

My e-commerce store sells only physical products and the single, clear objective of this project is to drive more sales through Meta (Facebook/Instagram) ads. The work covers the full performance cycle: strategy, campaign build-out, daily optimisation, and clear reporting on ROAS and cost-per-purchase. Please centre the approach on conversion-focused tactics such as dynamic product ads, look-alike audiences, retargeting flows, and creative testing. Facebook Ads Manager, Meta Business Suite, Pixel implementation and catalogue management should feel second nature to you. Deliverables • Audit of the existing account and a written scaling plan • End-to-end campaign setup (prospecting + retargeting) with purchase-optimised objectives • Ongoing optimisation and A/B tests, refreshed creatives when performance dips • Weekly report summarising spend, conversions, CPA and ROAS, plus next actions Acceptance criteria • Pixel and catalogue must track 95 %+ of purchases accurately • Campaigns achieve a positive ROAS within the first 30 days and show week-over-week improvement • All changes documented inside the account and in the weekly report When you respond, focus on your experience managing Meta ads for physical-product stores and highlight any case studies that prove consistent sales growth.