Project Description
I am about to roll out a new promotional campaign and want a clean, minimalist logo that instantly feels memorable. The design must centre on a distinctive symbol or icon rather than heavy typography; the icon should stand on its own yet stay versatile enough to pair with text later if I choose.
The style: unmistakably minimalist—crisp lines, generous negative space, and no unnecessary flourishes. Every element should serve a purpose, communicating the brand message clearly at a glance.
Scope of work
• Present at least three initial minimalist concepts focused on a unique icon.
• Iterate based on feedback until the design aligns perfectly with the promotional theme.
• Hand over final artwork in fully-editable vector files (AI, EPS, SVG) plus high-resolution PNG/JPG exports on transparent and solid backgrounds.
• Include a simple colour and usage guide so the logo remains consistent across future marketing assets.
Acceptance criteria
• Icon is legible from favicon size to billboard scale.
• Balanced composition that works in monochrome and limited colour palettes.
• Delivered files open flawlessly in Adobe Illustrator without missing fonts or effects.
Feel free to apply your preferred creative tools—Illustrator, CorelDRAW, Affinity Designer—so long as the end result meets the vector and scalability requirements. I’ll review proposals quickly and am ready to move forward as soon as I find the right concept.