Project Description
I’m ready to scale the Android app found here – https://play.google.com/store/apps/details?id=com.inly.app – and need a seasoned performance marketer who can own every step of the acquisition funnel. My priority is straightforward: more quality installs at an efficient CPI.
You’ll manage Meta placements across Facebook and Instagram and run Google Search and Display campaigns in tandem, making sure creative, keyword strategy, audiences and bidding all align toward install volume. Daily optimisation, split-testing, negative keyword pruning, look-alike and intent-based audiences, plus deep-link tracking through Firebase or a similar MMP should feel second nature to you.
I’ll supply existing brand assets and give quick feedback loops; you bring the media plan, campaign build-out, and ongoing reporting. Weekly summaries should cover spend, installs, CPI, CTR, and the next set of optimisation actions so we stay firmly on track. If you’ve previously driven apps from zero to meaningful user bases, let’s talk data, timelines, and how soon you can start.