Project Description
**Project Overview:**
This is an **adult-content video website**, so please only apply if you are comfortable working in this niche.
I’m looking for an experienced **Google Analytics 4 (GA4)** and **Google Tag Manager (GTM)** specialist to implement a **scalable tracking system** across the entire site.
The website is content-heavy (video pages, categories, blog, search) and monetised via affiliate links (buttons, banners, and in-content links).
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### **Scope of Work**
#### **1. Affiliate Click Tracking (Core Requirement)**
* Track all affiliate clicks across:
* Video pages
* Blog posts
* Banners
* Buttons / CTAs
* Must track **exact link clicked** (not just generic clicks)
* Include structured parameters such as:
* page URL / page type
* placement (e.g. button, banner, blog link)
* partner / link identifier
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#### **2. Page & Content Tracking**
* Track performance across:
* Video pages
* Categories
* Blog posts
* Search pages
* Include:
* Page views
* Engagement (time on page, etc.)
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#### **3. CTR Tracking (Very Important)**
I need to measure **conversion rate per page**, specifically:
> Affiliate clicks ÷ page views (CTR)
This will be used to identify and feature **high-performing content**, not just content with the highest total clicks.
For example:
* A page with fewer views but a higher CTR should be considered more valuable than a page with more clicks but lower conversion rate.
For this:
* Each video page must have a consistent identifier (e.g. `video_id`)
* Affiliate click events must include the same identifier
This data will be used to power a “hot” or “top performing” section on the site.
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#### **4. Scalable / Future-Proof Setup**
This is critical.
The tracking system must:
* Automatically apply to **all current and future pages**
* Not require manual setup for each new page
* Be built using a reusable, structured approach (e.g. data layer or similar)
Example:
* Future pages (e.g. studio pages with new affiliate buttons) should be tracked automatically if they follow the same structure.
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#### **5. Optional (Nice to Have)**
* Basic video tracking (play events only, no % watched required)
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#### **6. Documentation & Training**
* Clear documentation of events and tracking setup
* Brief walkthrough of how to view and use the data
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### **Requirements**
* Strong experience with GA4 + GTM
* Experience with event tracking and structured implementations
* Ability to build scalable tracking systems (not manual tagging)
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### **To Apply (Important)**
Please start your proposal with **“TRACKING”** and briefly explain:
* How you would track affiliate clicks with unique identifiers
* How you would calculate CTR per page
* How your setup would apply to future pages automatically
Generic proposals will be ignored.
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### **Budget**
$250 – $750 (fixed)
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Looking for someone reliable and experienced. Potential for ongoing work if this goes well.