Project Description
I’m ready to ramp up the number of qualified enquiries coming into my service-based business and I want Google Ads to do the heavy lifting. The campaign’s single purpose is to generate leads from people in my immediate area—no national or international reach needed—so every element must be tuned for local intent.
Here’s what I need from you:
• Build or restructure a Google Ads account focused on Search (and, if advantageous, Maps/Local Services) with tightly themed ad groups and compelling copy that speaks to nearby prospects.
• Perform keyword research around high-intent, location-specific phrases, and negative-keyword filtering to keep irrelevant clicks out.
• Configure conversion tracking through Google Tag Manager or directly in Google Ads so I can see phone calls, form submissions, or booked appointments in real time.
• Optimise bids, extensions, and location targeting, then hand over a clear performance dashboard in Google Analytics.
• Provide a brief playbook outlining ongoing tweaks so I can sustain results after the initial push.
If you’ve previously turned local searchers into paying customers for service businesses, I’d love to see a snapshot of those wins.