Project Description
I run a fashion blog and already publish regularly on Instagram, but the journey from post to purchase feels leaky. My priority is conversion optimization: turning profile visitors and engaged followers into customers who complete a sale.
Here’s what I need from you:
• Audit the current funnel—from feed, reels or stories, through link-in-bio and landing pages—to pinpoint friction points.
• Propose a data-driven strategy to lift sales, leveraging Instagram Insights, Meta Ads Manager and any other tools you find effective.
• Recommend the most persuasive content formats; I’m open to photos, reels, carousels or copy-heavy stories—whatever you believe will move buyers to checkout.
• Set up or refine tracking so we can attribute revenue accurately and run A/B tests.
• Deliver a clear roadmap with quick wins I can implement immediately and a longer-term plan I can scale.