Project Description
We are looking for a highly skilled Media Buyer with proven experience in managing and scaling digital advertising campaigns for a retail business in Saudi Arabia.
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Key Responsibilities:
* Plan, launch, and manage paid campaigns across:
* TikTok Ads
* Snapchat Ads
* Google Ads (Search, Display, YouTube, Performance Max)
* Google Merchant Center
* Meta Ads (Facebook & Instagram)
* Continuously optimize campaigns to improve performance and ROAS
* Manage and allocate advertising budgets efficiently
* Develop data-driven strategies tailored to the Saudi market
* Conduct A/B testing on creatives, audiences, and funnels
* Monitor performance daily and provide clear, actionable reports
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Requirements:
* Proven experience in media buying (preferably in retail or e-commerce)
* Strong understanding of the Saudi market and consumer behavior
* Experience managing medium to high advertising budgets
* Advanced analytical skills and ability to make data-driven decisions
* Hands-on experience with tracking and analytics tools:
* Meta Pixel
* Conversion API
* Google Analytics
* Ability to showcase past results (case studies or campaign performance)
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Nice to Have:
* Experience in home products, bedding, furniture, or similar retail categories
* Strong sense of creative strategy and ad direction
* Excellent communication and collaboration skills
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Job Details:
* Type: Freelance (with potential for long-term collaboration)
* Duration: Ongoing (based on performance)
* Budget: To be discussed based on experience and results