Project Description
I own a neighbourhood hardware shop that stocks door fittings as well as fast-moving cleaning brands like Harpic, Lizol and bleaching powder. My priority is simple: more foot traffic through the door. To make that happen I need a local-SEO specialist who can take me from zero web presence to a fully optimised, lead-pulling ecosystem.
You will start by securing an appropriate domain and hosting plan, then build a clean, mobile-first website that highlights our product range and directs people to visit the store. From there, the site—and every citation you create—must be tuned for local search so we appear in the map pack whenever someone nearby searches for door hardware or cleaning supplies.
Google My Business is critical; I need the profile set up (or overhauled if you prefer a fresh listing), filled with keyword-rich descriptions, products, photos, regular posts and review-response templates. Once the organic groundwork is solid, I’m ready for tightly geofenced Google Ads that send shoppers straight to my store’s pin.
Key deliverables
• Register domain + configure reliable hosting
• Design and launch a fast, SEO-friendly website (WordPress or similar CMS)
• Full on-page & technical local SEO setup: schema, NAP consistency, meta tags, image alt tags, location pages
• Optimise and manage Google My Business with weekly posts, Q&A, photo uploads and review management
• Create and run local search ads with conversion tracking
• Monthly performance report covering ranking, traffic, calls, and store-visit metrics
Please outline your approach, estimated timeline, and any previous local retail projects you’ve ranked successfully.