Mascot Creation for Biotech Company Krishgen Biosystems

Dr. Sheraa – Brand Mascot Design Brief Brand Overview Brand Name: Krishgen Biosystems Website: https://krishgen.com/ Industry: Biotechnology / Life Sciences / Research Audience: Researchers, scientists, academicians, industry professionals, laboratory personnel Company Profile – Krishgen Biosystems Krishgen Biosystems is a science-driven biotechnology company founded in 2003, with headquarters in Mumbai, India. The company specialises in the development and manufacture of high-quality ELISA kits, immunoassays, and research reagents for life sciences and biomedical research. Notably, Krishgen is the only ELISA manufacturer from India with a strong global presence. With over two decades of experience, Krishgen supports researchers, pharmaceutical companies, CROs, diagnostics labs, and academic institutions worldwide. The brand is known for its scientific credibility, rigorous validation standards, and dependable performance, with products frequently cited in peer-reviewed research. 1. Why the Mascot Matters The brand mascot Dr. Sheraa is intended to: • Humanise complex scientific communication • Act as a friendly scientific guide • Improve engagement and brand recall • Maintain credibility with a research-focused audience Dr. Sheraa should visually represent strength, intelligence, reliability, and scientific expertise, aligning closely with Krishgen Biosystems’ values and positioning. 2. Mascot Overview Mascot Name: Dr. Sheraa Mascot Type: Tiger (Anthropomorphic) Role: Friendly scientific guide and brand ambassador The choice of a tiger as the brand mascot is intentional and symbolic. The tiger is the national animal of India, representing strength, confidence, leadership, and global presence. Through Dr. Sheraa, Krishgen aims to subtly communicate its Indian origin while reinforcing its stature as a trusted, world-class scientific brand. Dr. Sheraa represents: • Scientific expertise • Strength and reliability • Trust and precision • Curiosity and innovation The mascot should feel intelligent, confident, friendly, and credible. It should appeal to a scientific and professional audience. Note: A reference image has been shared only to indicate the direction and personality. The final design must be original and not replicate the reference. 3. Visual Style & Personality Overall Look • Clean, modern, and professional • Semi-realistic / premium illustrated style • Friendly but authoritative presence • Balanced proportions Facial Character • Expressive eyes conveying intelligence and curiosity • Calm and confident smile • Subtle expressions suitable for scientific communication 4. Core Visual Deliverables A. Primary Mascot Illustration • Full body illustration • Front-facing view • Neutral standing pose • Suitable for use as a master reference image B. Required Poses (6–8 minimum) 1. Explaining or pointing (educational content) 2. Holding a laboratory item (test tube / ELISA plate preferred) 3. Thinking / curious pose 4. Presenting a chart or data (scientific results) 5. Friendly wave (social media, onboarding) 6. Serious “expert” pose (technical or compliance content) C. Facial Expressions • Neutral • Smiling • Curious • Confident • Concerned (for troubleshooting, cautionary messages) D. Outfit Variations 1. Primary Outfit: o Lab coat with Krishgen Biosystems Logo o Professional scientist appearance 2. Casual Scientist: o Suitable for conferences, outreach, events 3. PPE Version: o Gloves, safety goggles o For lab safety and compliance related communication 5. Final Mascot Assets & Applications • Final Approved Mascot • Digital Images • Video • Soft toy image • Cut out • Keychains • Marketing Giveaways 6. Color & Branding Guidance • Color palette should align with Krishgen Biosystems branding • Lab coat to remain neutral and professional with Krishgen Biosystems Logo • Tiger colors should look natural but refined • Avoid overly bright or playful tones 7. File Formats The final deliverables must include: • PNG (transparent background) • High-resolution JPG All files should be well-organized and clearly named. 8. Ownership & Usage Rights • Full intellectual property ownership to Krishgen Biosystems. • Unlimited usage across: Digital platforms, Print materials, Presentations, Marketing campaigns, Internal communication Merchandise (keychains, plush toys, etc.)