Project Description
I’m looking to build a clean, premium Shopify website that reflects a high-end streetwear aesthetic. The goal is to create a brand presence that feels minimal, intentional, and fashion-forward, similar to modern luxury streetwear brands.
This is not a generic e-commerce store, it needs to feel like a fashion brand experience.
Brand Direction
Minimal, monochrome aesthetic (black, white, neutral tones)
Clean typography, strong spacing
Premium feel (not loud or overly graphic)
Focus on presentation and identity, not just selling
Think:
Subtle luxury
Understated confidence
High-end streetwear
Products (Initial Drop)
Hoodies (black & natural raw)
T-shirts (black & off-white)
Sweatshirts (black & white)
Design style:
Clean embroidery (chest placement)
Minimal branding
No overly complex graphics for Drop 1
Website Requirements
1. Homepage
Strong hero section (clean, fashion-focused)
Minimal text, high visual impact
Featured products / drop highlight
Brand identity focus (not cluttered)
2. Product Pages
Clean layout
High-quality imagery focus
Clear sizing + details
Minimal but premium feel
3. Collection Pages
Simple grid layout
Good spacing (not cramped)
Easy navigation
4. Navigation
Clean header
Simple menu (Shop, About, Contact)
Mobile-first optimisation
5. About Page
Short, strong brand story
Focus on identity, (i do have reference points)
Functional Requirements
Built on Shopify (latest theme or custom)
Fully responsive (mobile is priority)
Fast loading speed
Easy for me to manage post-build
Payment + checkout fully set up
Design Expectations
NOT a generic Shopify template feel
Strong attention to spacing, layout, and typography
Fashion-focused UI (editorial feel > standard ecommerce)
Clean transitions/animations (optional but subtle)
Assets
I will provide:
Logo (finalised)
Product images (once samples are ready)
You may need to:
Help structure layout using placeholders initially
Budget
Looking for cost-effective but high-quality work
Open to scaling the website further after initial launch
Future Scope
This is just the beginning — looking to build a long-term relationship for:
Future drops
Website improvements
Brand scaling
Ideal Designer
Experience with fashion / streetwear brands
Strong design sense (not just technical Shopify setup)
Understands premium/minimal aesthetics
Can guide layout and UX decisions
To Apply, Please Include:
Portfolio (especially fashion brands)
Examples of Shopify stores you’ve built
Your approach to creating a premium feel