Digital Marketing Specialist for E-commerce

Job Title: Experienced Digital Marketing Specialist (Performance & E-commerce) Location: [WFH/Remote] Job Type: Full-Time About the Role : We are looking for a seasoned Digital Marketing player—well versed and experieced and a Doer . You are someone who eats, sleeps, and breathes data, algorithms, and conversion rates. You must be comfortable auditing a failing Google Ads campaign, and creating a high-ROAS Meta ad set , Facebook ad campaigns , turn a low CTR into high performing Ad Campaign. Key Responsibilities 1. Paid Media & Performance Marketing (PPC) Plan, launch, and optimize Google Ads (Search, Shopping, Display, YouTube) and Meta Ad Campaigns (Facebook & Instagram) to hit CPA and ROAS targets. Manage Performance Marketing budgets (Xk− Xk−Yk per month), shifting spend to high-intent audiences. Conduct A/B testing on ad creatives, copy, landing pages, and audience segments. Handle negative keyword mining, bid adjustments, and dayparting for PPC efficiency. 2. Social Media Strategy & Execution Run organic and paid Social Media Campaigns across Instagram, Facebook, LinkedIn, and TikTok. Oversee Social Media Content Marketing (copywriting, basic graphic design via Canva/Adobe, and short-form video scripting). Manage Social Media Advertising calendars, ensuring ad fatigue is minimized through creative refreshes. 3. Ad Creation & Asset Management Build high-converting Instagram and Facebook Ads (stories, reels, carousels, collection ads). Work with UGC creators or internal designers to produce "thumb-stopping" content. Write compelling ad copy that drives clicks and conversions. 4. E-commerce & Technical Management [Advantage to Have] Handle Shopify Store creation and management (theme setup, collection organization, app integrations, checkout optimization). Implement tracking: Set up Meta Pixel, Google Tag Manager, and enhanced e-commerce tracking. Manage product feeds for Google Shopping and Meta Catalogs. 5. Analytics & Reporting Create weekly dashboards (Looker Studio/Excel) analyzing CAC, LTV, CTR, and Conversion Rate. Translate raw data into actionable insights for the product and creative teams. Required Skills & ExperienceExperience: 3+ years in a hands-on Digital Marketing role (Agency or DTC brand preferred). Platform Mastery: Meta: Expert in Ads Manager, Business Suite, Audience Insights, Retargeting. Google: Google Ads certified (Search & Shopping) and Google Analytics 4 (GA4). Shopify: Must have built at least 2 stores from scratch (not just managed existing ones). Tool Proficiency: Ad creation: Canva, CapCut, or Adobe Suite (basic). Tracking: GTM, Pixel, UTM parameters. Management: Slack, Asana/Trello, Zapier. Soft Skills: Hyper-analytical, obsessed with ROAS, organized, able to write persuasive copy. Specific Requirements (Non-Negotiable)Please do not apply unless you meet these criteria: Portfolio Required: You must submit case studies showing: A Google Ads campaign where you lowered CPA by >20%. A Facebook Ad set that scaled past 200K spend profitably. A Shopify store URL you built/managed. Testing: You will be asked to audit a live Google Ads account and a Meta Ads account during the interview. Tools Check: You know how to install a Facebook Pixel without a developer's help. Budget Experience: You have personally managed a monthly ad spend of at least INR 3-5 Lakh. Preferred (Nice to Have)Experience with Klaviyo (Email/SMS) or Omnisend. Basic HTML/CSS for Shopify liquid file edits.