Project Description
I’m ready to turn LinkedIn into a steady lead machine. The first milestone is entirely about LinkedIn marketing—website tweaks, SEO refinements, and AI-driven campaigns will follow once the LinkedIn engine is humming.
What I need right now is a partner who can design and execute a lead-focused approach that revolves around two core tactics: rich, scroll-stopping content marketing and proactive networking / outreach. Sponsored ads may come later, but I want to nail the organic and relationship side first.
Here’s how I picture the first sprint:
• Audit and polish my profile and company page so visitors immediately understand our value and are invited to connect.
• Map out a 30-day content calendar that mixes original thought-leadership posts, lightweight video, polls, and repurposed blog insights. Each piece should include a clear call to action that moves prospects toward a discovery call.
• Build an outreach workflow—connection requests, follow-up messages, and conversation starters—ideally leveraging Sales Navigator or a comparable tool. Personalisation is non-negotiable.
• Set measurable KPIs (connection acceptance, response rate, SQLs) and provide a simple weekly report so we can adjust quickly.
Once we’re confident the framework is converting, I’ll fold you into my broader marketing roadmap—site optimisation, technical SEO, and AI/LLM-powered campaigns are next on my list.
If you’ve grown LinkedIn pipelines before and can back it up with examples or metrics, let’s talk.