Project Description
Looking for Google Ads Expert – Ecommerce (Pet Accessories Brand)
I run a small ecommerce brand selling premium handmade dog collars and accessories. I’m looking for an experienced Google Ads specialist to guide me through building, monitoring, and optimising my own campaigns. I’ll be doing the hands-on work myself — I need someone who can tell me exactly what to do and why.
What I need:
• A full breakdown of all Google Ads campaign types and which ones make sense for my business
• A recommended campaign mix and the reasoning behind it
• Step-by-step instructions to build each campaign correctly from scratch
• Guidance on structure, settings, bidding strategy, and budget allocation
• Ongoing advice on what to monitor, when to tweak, and how to interpret results
• Help knowing when something is underperforming and exactly what to do about it
• Honest guidance on what’s realistic in the first 30, 60, 90 days
About my business:
• Physical product, ecommerce, direct to consumer
• Premium/boutique positioning, higher average order value
• Already have some Google Ads running
• I want more sales and I’m open to any campaign type that delivers
Who I’m looking for:
• Someone who can teach and guide clearly, not just do it for me
• Experience across multiple Google Ads campaign types
• Patient, plain English communication — no jargon without explanation
• Has coached small ecommerce brand owners before
Please include in your response:
• Your recommended campaign approach for a brand like mine
• Confirmation you’re comfortable providing step-by-step coaching rather than hands-on management
• A rough outline of how our sessions or delivery would work