Project Description
OVERVIEW: We're looking for a skilled motion graphics animator to produce animated scenes for a supplement explainer video. The visual style should be colorful, energetic, and fun, while maintaining a clean and professional tone! The final video is approximately 65–75 seconds and covers 7 scenes explaining what glutathione is, how it works in the body, and the clinical evidence behind oral supplementation.
DELIVERABLES: - 7 fully animated scenes (see scene breakdown below) synced to provided VO and music - Square master export with safe margins for vertical (9:16) and horizontal (16:9) crop, 4k resolution, 30 FPS. - Source files upon project completion
ASSETS PROVIDED: - VO & music audio track for timing. - Color branding STYLE: The target style is flat 2D animation with simple geometric character illustrations, bright complementary colors, smooth transitions, and a vibrant yet professional aesthetic.
SCENES:
HOOK 1 - Zoom from view of human body to the tissues to the inside of a single cell. VO: "Inside every cell, a powerful system is constantly at work to maintain balance."
WHAT IS GLUTATHIONE 2 - Three individual amino acids floating within the cell. They then link together like building blocks. They combine to make Glutathione. VO: "At the center of this system is glutathione, a naturally occurring tripeptide made from three amino acids: cysteine, glycine and glutamate."
WHERE IT EXISTS 3 - Multiple cells glowing → highlight intercellular space VO: "Found in high concentrations inside cell, glutathione plays a key role in maintaining the cell's internal environment."
HOW IT WORKS IN THE CELL 4 - Cell animation → free radicals → glutathione interacting. Show GSH → GSSH → GSH cycle (example: ) VO: "As one of the body's primary intracellular antioxidants, glutathione helps maintain oxidative balance by interacting with reactive molecules generated during normal cellular activity."
WHY IT MATTERS 5 - Cells functioning smoothly vs stressed cells. VO: "This balance supports normal cellular processes across systems in the body—from metabolism to immune function."
ORAL SUPPLEMENTATION (RICHIE STUDY) 6 - Capsule → absorption → bloodstream → cells Additionally, create an animation scene that shows the increase in: Whole blood- 30% increased stores* Red blood cells- 35% increased stores* Buccal cells (inside cheek-cells) 260% increased stores* VO: "Clinical research has shown that oral supplementation can increase glutathione levels. In a randomized controlled trial, daily supplementation was associated with increased levels in the blood and cells."
CLOSE 7 - Healthy cell network VO: "Glutathione - supporting the balance your cells rely on every day."