Project Description
I own a local car-washing company and I’m ready to fill the schedule with fresh, qualified leads. To do that, I want highly targeted campaigns on Facebook and Instagram—no other channels for now. The single metric that matters to me is the number of real people in my area who leave their contact details and are ready to book a wash.
Here’s how I see the engagement flowing:
• Strategy & Setup – You’ll audit my current online presence (if any), choose the best campaign objective for lead generation, configure audiences around local residents, and build any necessary Facebook/Instagram lead forms or landing pages.
• Creative & Copy – Eye-catching images or short videos plus concise, persuasive ad text that highlights convenience, quality, and any current promotions.
• Launch & Optimisation – Go live, monitor daily, A/B test visuals or copy, and keep cost-per-lead trending down while volume rises.
• Tracking & Reporting – Pixel and event setup (or native lead form tracking), weekly summaries showing spend, leads captured, CPL, and next-step recommendations.
Acceptance criteria
1. Campaigns are live to the agreed geo-radius and deliver functioning lead capture from day one.
2. A minimum of X qualified leads in the first 30 days (we can finalise the exact number after you review local CPMs).
3. Transparent access to ad accounts and clear weekly reports.
If you’re experienced with Facebook Business Manager, Instagram Ads, look-alike and retargeting audiences, and you have proven results lowering CPL for service businesses, let’s chat. I’m ready to start right away and will supply any promo photos, logos, or service packages you need.