Project Description
# YouTube Growth Operator — High Stakes Poker Brand (Shorts → Longform)
We are building a serious YouTube channel around one of the most unique high stakes poker ecosystems in Las Vegas.
This is NOT a basic editing position.
This is a channel-building role.
The first 90 days will focus entirely on YouTube Shorts:
- repurposing
- retention optimization
- packaging
- growth systems
- audience building
- identifying scalable content patterns
After the Shorts foundation is established, the role expands into longform YouTube development.
The content includes:
- high stakes poker
- millionaire gamblers
- Las Vegas nightlife
- real cash game environments
- poker personalities
- cinematic storytelling
- behind-the-scenes Vegas culture
- high-pressure money moments
The brand already has:
- a large Instagram audience
- a deep content archive
- daily poker content
- strong access
- recognizable personalities
- high-volume filming opportunities
We are now looking for a serious YouTube operator capable of helping transform this into a scalable YouTube media brand.
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# THIS ROLE IS NOT FOR:
- beginner editors
- social media managers
- clipping agencies
- TikTok reposters
- generic freelancers
- people learning YouTube
- people without proven Shorts experience
If your experience is mostly:
“editing cool videos”
this is probably not the role for you.
We are specifically looking for someone who understands:
- YouTube audience behavior
- Shorts algorithm mechanics
- retention engineering
- content packaging
- replay loops
- viewer psychology
- title strategy
- pacing systems
- scalable upload structures
- channel identity
- long-term audience building
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# FIRST 90 DAYS OBJECTIVE
Build a serious YouTube Shorts engine.
Primary responsibilities include:
- auditing and organizing existing Instagram content
- repurposing content specifically for YouTube behavior
- identifying Shorts with high replay potential
- restructuring hooks for cold audiences
- removing dead pacing
- improving retention flow
- optimizing uploads
- title testing
- building repeatable content systems
- identifying winning content patterns
- monitoring analytics and retention behavior
- helping establish YouTube identity and positioning
The goal is NOT random uploads.
The goal is building a scalable channel system.
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# LONG TERM GOAL
Transition from Shorts into:
- weekly longform episodes
- behind-the-scenes Vegas poker content
- reality-style storytelling
- high stakes cash game documentaries
- recurring personalities and arcs
- premium YouTube content
We are not interested in generic poker vlogs.
The long-term vision is building one of the strongest poker/lifestyle channels on YouTube.
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# REQUIRED EXPERIENCE
Applicants should have REAL experience with:
- YouTube Shorts growth
- retention-based editing
- vertical storytelling
- YouTube analytics
- viral pacing
- packaging
- thumbnail instincts
- title optimization
- viewer retention analysis
- audience psychology
Must understand the differences between:
- Instagram Reels
- TikTok
- YouTube Shorts
This role requires someone who understands WHY content performs, not just HOW to cut clips.
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# IDEAL CANDIDATE
You:
- study high-performing YouTube channels obsessively
- understand modern attention economics
- think in retention curves
- understand emotional pacing
- know how to build repeatable content systems
- understand cold audience hooks
- know how to increase replayability
- understand subscriber conversion
- think strategically, not emotionally
- move quickly
- communicate clearly
- understand internet culture deeply
Bonus if you understand:
- poker
- gambling culture
- Vegas nightlife
- reality-style storytelling
- tension-based editing
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# APPLICATION REQUIREMENTS
To be considered, applicants MUST send:
- portfolio links
- YouTube channels worked on
- Shorts examples
- analytics screenshots
- retention examples
- audience growth examples
- channels helped scale
- editing examples
- upload systems/workflows
- software stack
- turnaround times
- compensation expectations
Applications without proof of experience will be ignored.
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# IMPORTANT
We are not hiring based on resumes alone.
We are hiring based on:
- instinct
- taste
- pacing
- YouTube understanding
- attention to detail
- content judgment
- understanding of audience psychology
Selected applicants may be given paid trial projects before long-term onboarding.
This role has strong long-term potential for the right person.