Project Description
I need an experienced growth marketer who can design and run a complete, long-term lead-generation engine for lavenderls.com. The goal is crystal clear: consistently bring in qualified commercial-only leads for our landscaping services while filtering out every residential enquiry.
My current assets
• Website: lavenderls.com
• Instagram: @lavenderls_
• Facebook: Lavender Landscaping
Primary channels you will be working with are Google Ads, Facebook, Instagram, LinkedIn and, if it proves worthwhile, TikTok. I am open to additional industry forums or remarketing networks as long as they push us toward the B2B decision makers—property managers, facility directors, HOAs, hotels and similar accounts.
What I expect from you
• A written B2B marketing strategy that details targeting, messaging, funnel stages and budgets per channel.
• Set-up (or overhaul) of campaigns in Google Ads Manager, Meta Ads Manager and LinkedIn Campaign Manager, including custom conversion tracking, GA4 integration and CRM lead routing.
• Ongoing optimisation: ad creative refreshes, negative keyword expansion, audience exclusions to keep homeowners out, bid adjustments and A/B testing.
• Transparent reporting dashboards that track cost per lead, lead quality and opportunity value so I can verify performance at any time.
• Monthly strategy calls and a clear roadmap for the next sprint.
Acceptance criteria
1. Campaigns go live only after I approve the targeting and ad copy.
2. Tracking must show 95 %+ conversion accuracy from click to form submission.
3. Performance will be reviewed against agreed-upon CPL and qualified-lead volume each month before the next milestone is released.
I am looking for someone who wants to stay on board, iterate and scale with us—not a one-off freelancer who disappears after the first set of ads. If you have a proven B2B portfolio, understand how to exclude B2C traffic and are comfortable being measured on real results, let’s talk.