SEO & Social Media Overhaul for Hospitality

Local SEO Specialist in Hospitality Industry Social Media Optimisation Conduct a full analysis of a small brand’s Instagram, Facebook, TikTok, and YouTube channels. Identify strengths and highlight the improvement opportunities across areas such as bio optimisation, hashtag strategy, posting frequency, and overall content performance. Content Creation Develop engaging and original content, including: • Captions, Website copy, Short-form video clips and Taglines and messaging Deliverables We expect a comprehensive, results driven approach that includes: • Initial audit with a prioritised action roadmap • Full on page optimisation (titles, schema, internal linking, speed improvements) • High quality link building campaign with a transparent source list • Identification of local SEO gaps across our website • Recommendations for suburb pages, service pages, internal linking, and local content • Google Business Profile optimisation and ongoing monitoring • Local map pack ranking tracking for target keywords and suburbs • Review generation strategy and guidance on responding to reviews • Monitoring for ranking drops, technical issues, duplicate listings, or policy concerns • Documented technical fixes, audit reports, and deployed improvements • Monthly reporting that shows real progress—not generic SEO metrics • Weekly progress updates with ranking and traffic snapshots What we’re looking For We want an affordable partner who can still deliver measurable, sustainable results. This can grow into a long term partnership for the right person. When applying, please include: • Examples or links to similar SEO work you’ve completed • A flat rate or milestone based quote • A realistic timeline for completing the tasks listed above • A sample content calendar with captions and recommended posting times If you need additional information before getting started, feel free to ask. Please Do NOT Apply If Your Strategy Relies On: • Generic SEO reports with no actionable insights • Mass backlink packages or spam directory submissions • AI generated content with no local relevance • “Guaranteed top rankings” without a clear, transparent process • Black hat or risky Google Business Profile tactics We want someone who understands sustainable, long term local SEO and can clearly explain their methods.