Project Description
I am looking for an experienced Google Ads and Shopify specialist to help with an existing Shopify store that sells medical equipment / DME products.
This is not a basic e-commerce store. Some of the products fall into healthcare, medical device, or prescription-related categories, so I need someone who understands Google Ads, Google Merchant Center, product feed issues, policy restrictions, conversion tracking, and Shopify.
The store is already built in Shopify, but I need help making sure the advertising, tracking, product feeds, landing pages, and Merchant Center setup are correct before spending more money on ads.
What I need help with:
Audit current Google Ads account
Audit Google Merchant Center setup
Review product feed issues and product disapprovals
Review Shopify product pages and collections
Fix or improve conversion tracking
Set up or verify purchase, add-to-cart, form, and call tracking
Improve product titles, descriptions, and feed data
Help determine which products are safest/best to advertise first
Create or improve Google Search campaigns
Create or improve Shopping / Performance Max campaigns if appropriate
Review landing pages for compliance and conversion
Help avoid policy issues related to healthcare, medical devices, or prescription-required products
Provide a clear 30-day action plan
Experience preferred:
Shopify
Google Ads
Google Merchant Center
Google Shopping
Performance Max
Medical equipment / DME
Healthcare products
Prescription-required products
Regulated product categories
Conversion tracking / GA4 / Google Tag Manager
Important:
Please do not apply if your only experience is basic e-commerce ads for clothing, jewelry, dropshipping, or general products. I need someone who understands regulated or policy-sensitive categories.
In your proposal, please answer these questions:
Have you worked with Shopify stores before?
Have you worked with Google Merchant Center product disapprovals?
Have you worked with medical equipment, healthcare, pharmacy, DME, or prescription-related products?
How would you approach the first 30 days?
Would you start with Search, Shopping, Performance Max, or another strategy?
How do you verify conversion tracking is working correctly?
Do you personally do the work, or is it passed to someone else?
Can you show examples of similar projects or results?