Drive Sales for Cosmetics Brand

Key Responsibilities 1. Performance Marketing & Growth (Core Focus) • Manage and optimise Meta (Facebook & Instagram) Ads and Amazon Ads for the India market • Plan and execute paid campaigns (Meta, Amazon) aligned with revenue and CAC targets • Drive ROAS optimisation and scaling strategies • Set up and manage conversion tracking infrastructure (Pixel, events, attribution models) • Conduct A/B testing (creatives, audience, landing pages) to improve performance ________________________________________ 2. Social Media Strategy & Content Management • Plan, create, and schedule high-quality content across platforms (Instagram, Facebook, LinkedIn, etc.) • Ensure brand consistency aligned with luxury positioning • Monitor trends, conversations, and cultural moments relevant to skincare and beauty • Continuously optimise content strategy based on performance insights ________________________________________ 3. Influencer & Collaboration Marketing • Identify and onboard influencers, creators, and barter collaborators • Execute influencer campaigns to drive reach, engagement, and brand credibility • Build long-term partnerships to enhance brand equity and visibility ________________________________________ 4. Community Management & Engagement • Actively engage with followers and respond to comments, DMs, and queries • Build a strong brand community and customer relationships • Monitor brand sentiment and escalate issues when required ________________________________________ 5. Analytics, Reporting & Insights • Track and analyze campaign performance (Meta, Amazon, social media) • Prepare weekly and monthly reports on sales, traffic, ROAS, and engagement • Generate actionable insights and recommend data-driven improvements • Monitor competitor activities and benchmark performance ________________________________________ 6. Marketplace & E-commerce Operations • Manage Amazon account operations, including listings, promotions, and performance • Coordinate with internal/3PL teams to ensure order processing and fulfilment • Track inventory, orders, and customer feedback via dashboards ________________________________________ 7. Market Research & Trend Analysis • Conduct ongoing research on competitors, pricing, campaigns, and positioning • Stay updated with digital marketing trends, platform updates, and consumer behaviour • Identify new growth opportunities (channels, formats, audiences)