Project Description
I’m looking for a social-savvy partner to map out a clear, data-driven strategy for our Facebook and Instagram presence. what I need is an actionable roadmap that shows exactly how we’ll grow reach, engagement and, ultimately, conversions on these platforms.
The plan should spell out audience personas, core messaging pillars, recommended posting cadence, and creative themes that align with our brand voice. Please ground your recommendations in platform analytics and current best practices—think Meta Business Suite insights, Facebook Audience Insights, and any other tools you rely on (e.g., Sprout Social, Hootsuite, Later) to back up your decisions with numbers.
I need someone that help us map out the type of content we need to grow
I’m open to different content mixes—promotional, informative, interactive—so feel free to suggest the blend you believe will resonate most with our audience. Just make sure the rationale is clear and the KPIs are measurable.
Deliverables
• A strategic document (PDF or Google Doc) outlining goals, target segments, messaging pillars, recommended content themes, posting frequency, and growth tactics
• A 90-day content calendar template populated with sample post ideas and the shots needed for each post and timing
• A tracker or dashboard layout that shows which metrics to monitor weekly and monthly
I’ll review the first draft, provide feedback, and expect one revision round before sign-off. If this initial collaboration works well, I may invite you back for ongoing content execution, but for now the focus is strategy only.