Automotive Brand Sales Strategist

I’m a former aerospace engineer turned performance-car parts maker in Austin, Texas. Over the past year I’ve engineered and 3D-printed carbon-fiber-reinforced catch cans that lead their price class in baffling, volume, and serviceability—but I struggle to get them in front of the right drivers. I’m looking for someone who speaks both cars and sales to shape a clear brand identity, build a practical sales strategy, and roll out marketing that resonates. Local insight is important because I want a strong presence at Cars & Coffee meets, track days, and other Austin gatherings while simultaneously boosting reach through the right online platforms—forums, Instagram, TikTok, Reddit, wherever enthusiasts hang out. Ideal background • Real automotive industry knowledge so you can talk shop with racers and tuners • Proven sales expertise and a record of converting interest into revenue • Familiarity with the Central Texas market and its vibrant car culture Key early deliverables 1. Brand development roadmap—voice, visuals, positioning I have a voice and I need help developing it. 2. Actionable sales strategy outlining target segments, channels, and proposed commission or pricing structures 3. 90-day marketing & promotions calendar covering local events and coordinated online pushes I’m flexible on payment—flat rate, competitive commission, or a blend that rewards results. If you can bridge the gap between solid engineering and a loyal customer base, share relevant wins and let’s meet up in Austin to get started.