Project Description
I need to move a large group of pages to new URLs and preserve all SEO value with proper 301 (permanent) redirects. At this stage I do not yet have a complete mapping, so I will rely on you to audit the site, identify every outdated link, and pair it with its new destination before putting the redirects in place. PAGES CAN BE SEEN HERE https://classichogroastcatering.co.uk/page-sitemap.xml
Most of the work will sit in two phases:
• Discovery & mapping – crawl the site (Screaming Frog, Sitebulb, or a similar tool), export every legacy URL, match it to its new location, and flag anything that has no clear equivalent so I can decide what to do.
• Deployment & testing – once the mapping is approved, write the redirect rules in the most appropriate layer for the stack (.htaccess or NGINX config are both fine), push them live, then verify with a second crawl that every old URL now resolves to the right new one with a 301 status and no redirect chains.
Deliverables
1. Spreadsheet containing the full old-to-new URL map.
2. Clean, commented redirect file ready for production.
3. Post-implementation report showing zero 404s and all redirects returning HTTP 301.
Acceptance criteria
• Every legacy URL reaches the intended page with a single 301 hop.
• No unintended loops or soft 404s.
• Google Search Console and a crawl report confirm a clean redirect landscape.
I POSTED THIS INTO AI AND IT GAVE THE ADVICE BELOW
I can now see the sitemap properly and this confirms:
you have a massive number of area pages
many are far outside your real operating area
there are hundreds of redirects needed
KEEP
All pages in:
Lancashire
Ribble Valley
Pendle
Blackburn/Hyndburn
Preston/Chorley
Fylde Coast
Lancaster/Morecambe
Cumbria/South Lakes
West Yorkshire fringe
REDIRECT RULES
Rule 1 — London URLs
Redirect ALL London area pages to:
/hog-roast-lancashire/
Rule 2 — Wales URLs
Redirect ALL Wales area pages to:
/hog-roast-lancashire/
Rule 3 — Scotland URLs
Redirect ALL Scotland pages to:
/hog-roast-cumbria/
Rule 4 — North East URLs
Redirect ALL North East pages to:
/hog-roast-yorkshire/
Rule 5 — Midlands URLs
Redirect ALL Midlands pages to:
/hog-roast-yorkshire/
Rule 6 — South England URLs
Redirect ALL South England pages to:
/hog-roast-lancashire/
Small Village Consolidation
Examples:
Galgate → Lancaster
Catforth → Preston
Bolton-le-Sands → Carnforth
Fence → Colne
Rimington → Clitheroe
Wiswell → Clitheroe
Mellor Brook → Blackburn
Simonstone → Burnley
Honestly, with the sheer number of URLs, your SEO person should probably:
export all URLs from sitemap
categorise by county
bulk redirect by region
rather than manually processing hundreds individually.
That’s the normal enterprise-style cleanup approach for a site this size.