Project Description
I want my Facebook fan page to become a reliable traffic engine for my website. The focus is complete fan page management: planning, creating and publishing eye-catching videos and images that motivate followers to click through.
The work involves developing a consistent voice, building a posting schedule, designing scroll-stopping multimedia, writing tight captions with clear calls-to-action and then scheduling everything through Meta Business Suite or Creator Studio. Ongoing optimisation matters just as much as the initial rollout, so tracking Page Insights, testing different formats (reels, carousels, stories) and iterating based on reach, engagement and link-click metrics are all part of the brief.
Deliverables
• One-month content calendar outlining 4-5 multimedia posts per week
• All creative assets sized to current Facebook specs and uploaded ready to go
• Posts fully scheduled on the fan page with UTM-tagged links to the site
• Weekly performance report covering reach, engagement, CTR and actionable tweaks
Success will be measured by steady growth in link clicks and overall page activity, making sure every piece of content moves followers from the news feed to my website.