Google Ads for Distressed Sellers

I need a complete Google Ads build that pinpoints homeowners in financial distress within one defined region (I’ll share the exact area after we start). Your job is to turn that geographic filter into qualified seller leads I can contact immediately. Scope • Keyword and negative-keyword research focused on urgent-sale signals (e.g. “stop foreclosure”, “sell house fast”) • Search campaign structure with tight ad groups, compelling copy and ad extensions that highlight a quick, hassle-free sale • Geo-fencing the selected region only—no spill-over into neighboring cities or nationwide traffic • Custom audiences and relevant in-market segments to reinforce the “motivated seller” angle • Conversion tracking for calls and form fills, tied to Google Tag Manager and GA4 so I can see cost-per-lead clearly • One responsive landing-page brief (wireframe or content outline is fine) to maximize ad relevance and Quality Score • Initial optimization pass after one week: bid adjustments, search-term pruning and ad copy A/B tweaks Acceptance criteria 1. Campaign goes live with zero policy violations and targets the agreed region exclusively. 2. Tracking fires correctly for both phone and form events on my site. 3. First-week report shows impressions, clicks, CTR and cost-per-lead aligned with homeowners in financial distress keywords. If you’re comfortable owning the full setup in Google Ads, GA4 and Tag Manager, I’m ready to move quickly.