Kidaro App Investor-Focused Hero Video

Project Description We are looking for a skilled video editor or video production team to create a polished 3-minute investor-facing hero video for Kidaro, a consumer app that helps parents better understand how their child learns through a Learning Profile. This video will be used primarily with investors and secondarily on LinkedIn. The goal is not to create a generic promo video or basic product walkthrough. We need someone who can take existing interview and product footage and shape it into a clear, emotionally grounded, premium story. The final video should feel: Cinematic Warm Human Premium Documentary-style Investor-ready Clear and concise Emotionally engaging without feeling overly dramatic We are looking for someone who understands storytelling, pacing, product positioning, captions, subtle motion graphics, and clean visual polish. About the Project We have approximately 15 minutes of existing footage, including: Parent interview footage Child interview footage Learning Profile / product overview footage Parent and child B-roll reviewing the Learning Profile The final video should be cut into a 3-minute hero video that tells a strong story around the parent problem Kidaro is solving. The strongest material is likely the Learning Profile overview, but the final edit should not feel like a product demo only. It should combine the emotional parent/child angle with the product’s value in a way that makes sense for investors. Narrative Direction The video should follow a rough story arc like this: 1. Cold Open: The Parent Tension Open with a real, quiet, emotionally grounded moment. The central idea: Every parent knows their child learns differently. Almost no parent has ever been told how. This should immediately create tension and curiosity. 2. The Problem Use parent or child interview footage to show the gap between what parents sense and what they actually know about how their child learns. The video should make the viewer understand: Parents often know something is going on School feedback can be incomplete Parents are left guessing Kidaro helps answer that gap in a clearer way 3. The Learning Profile Introduce the Kidaro Learning Profile as the core product idea. This section should show the product in a clean, premium way, with subtle UI treatment and selective on-screen text. The Learning Profile should be positioned as a practical, non-clinical way to help parents understand learning patterns. Possible dimensions to highlight, depending on footage: Working Memory Attention Sensory Preferences Emotional Comfort Motivation and Frustration Tolerance Self-Awareness 4. The Reaction If the footage supports it, include a natural parent/child reaction moment while reviewing the Learning Profile. This should feel real, not staged or forced. 5. The Vision Close with Kidaro’s broader vision and a clean end card. The video should end with a strong but restrained investor-facing feeling: Kidaro is not just a tool, but the beginning of a larger personalized learning platform. Important Brand Rules Please follow these carefully: The product output should always be called the Learning Profile Do not call it a diagnosis, assessment, report card, label, or verdict Kidaro is non-clinical and educational Do not imply diagnosis, treatment, or medical evaluation The tone should be human and practical, not clinical Avoid overly corporate or generic edtech language Avoid stock-video gloss Avoid excessive effects or distracting transitions Logo should appear at the end only, not as an opening title card Expected Deliverables We are looking for the following deliverables: Primary Deliverable One 3-minute hero video Aspect ratio: 16:9 Suitable for investor sharing and LinkedIn Versions Clean version with separate SRT caption file Captioned version with burned-in subtitles for LinkedIn autoplay Optional / Secondary Deliverable 9:16 vertical version for social, if production time and budget allow Export Requirements Please confirm if you can provide: H.264 web-ready file ProRes 422 HQ master, if possible Separate SRT caption file Burned-in caption version Licensed music Warm, natural color grade Voiceover Direction The first version may use an AI-generated voiceover as a placeholder or v1 delivery. Voice direction: Male Mid-tone Warm and measured Documentary style Not corporate Not overly promotional Slow, deliberate pace Slight European inflection preferred if available The founder’s voice may replace the AI voice later, so the edit should be easy to swap once final voiceover is recorded. Style References / Creative Direction The ideal video should feel closer to a short documentary-style startup film than an ad. We are looking for: Strong narrative edit Emotional but restrained pacing Clean captions Subtle motion graphics Product UI moments that feel premium Warm color grade Minimal but thoughtful typography Licensed music that supports the story without overwhelming it Please avoid: Loud YouTube-style editing Overly flashy transitions Generic app promo pacing Heavy stock footage Corporate explainer-video style Overly animated SaaS demo style