Project Description
I need an experienced Google Ads specialist to build and manage a campaign aimed solely at Calgary home sellers. The objective is clear: generate a steady stream of qualified seller leads and funnel them into a form that captures three crucial items—contact details, basic property information, and the timeframe in which they plan to list.
You’ll start by researching high-intent keywords and crafting compelling ad copy that speaks to homeowners looking to sell in Calgary’s market. From there, set up a tightly structured search campaign with precise geographic targeting, strong negative keyword lists, and conversion-focused ad extensions.
A dedicated landing page or Google lead form must be configured to collect the three data points mentioned above. Please install full conversion tracking through GA4 and, if needed, Google Tag Manager so we can monitor cost per lead and optimize quickly. I’d like short weekly performance summaries that outline spend, clicks, conversions, and any adjustments you’ve made.
Deliverables:
• Launch-ready Google Ads search campaign targeting Calgary sellers
• Fully tracked lead form or landing page capturing contact, property, and timeframe details
• Ongoing optimisation and weekly metric reports
If you have a proven record of lowering cost per lead for real-estate clients and can start right away, let’s talk.