Project Description
I need a complete Facebook marketing account built from the ground up so I can start capturing leads globally. The core objective is simple: every setting, audience, pixel event and campaign should be geared toward efficient lead generation for international clients.
You will:
• Create or tidy up a Meta Business Manager, set up the ad account, verify our domain, and install both Pixel and Conversions API tracking.
• Build one ready-to-use lead-gen campaign template that targets multiple countries, including custom and lookalike audiences.
• Structure two ad sets—one for product promotions and one for educational video creatives—covering feeds, Stories and Reels.
• Supply a concise handover guide so my team can swap in fresh creative and scale.
Acceptance criteria
• Test leads trigger the correct conversion events.
• Campaigns pass Meta policy review and can spend without restrictions.
• Full admin ownership is transferred to me.
All brand assets and access tokens will be provided on day one. I’d like the setup finalised within a week.