Google Ads Specialist Needed — Shopping & Search Campaigns for eCommerce Store

Google Ads Specialist Needed — Shopping & Search Campaigns for eCommerce Store We are looking for an experienced Google Ads specialist to set up and manage paid search campaigns for a premium eCommerce brand selling in the USA. Please read this brief carefully and in full before placing your bid. By bidding, you confirm you can deliver everything listed here within the stated timeline and budget. No additional charges will be accepted after the project is awarded. ABOUT THE PRODUCT The client sells premium Extra Virgin Olive Oil (EVOOO) imported from Spain under the brand Sapega. The product is 100% organic, artisanal, and a 2026 Gold Medal winner at the New York International Olive Oil Tasting Competition (NYIOOTC). It is priced at $29 per 500ml bottle with free shipping to all 48 contiguous US states. The store is live on Shopify (website will be provided on chat). Google Merchant Center is already set up and the product is approved. OBJECTIVE The client currently has zero online orders despite strong offline sales. The goal is to generate consistent online orders by targeting high intent buyers searching for premium olive oil from Spain on Google. The primary competitor dominating these searches is Olive Oil Lovers (oliveoillovers.com). EXACT SCOPE OF WORK — ALL OF THE FOLLOWING MUST BE DELIVERED Phase 1: Setup (Days 1 to 3) Full Google Merchant Center audit and product feed review Product feed optimization including titles, attributes, and keyword alignment Fix all errors or warnings in GMC before campaigns go live Google Tag Manager setup or verification GA4 conversion tracking connected to Google Ads Setup of 2 to 3 focused campaigns (Shopping + Search) Keyword research, ad groups creation, and negative keyword list Ad copy with compelling headlines and descriptions Ad extensions setup Bidding strategy and budget allocation Audience targeting research and setup Phase 2: Management and Optimization (Days 4 to 14) Launch all campaigns and confirm ads are live Daily monitoring of active campaigns Keyword and bid optimization based on real data Ad copy refinement based on performance Weekly performance report End of project summary with recommendations TARGET KEYWORDS Organic Olive Oil from Spain, Olive Oil from Spain, Best Olive Oil from Spain, Best Olive Oils in the World, Gold Medal Winning Olive Oils, NYIOOTC Gold Medal Winning Olive Oil, Extra Virgin Olive Oil from Spain, Artisanal Olive Oil USA, Premium Spanish Olive Oil. TARGET AUDIENCE AND LOCATION Initial campaign targeting: New York, Los Angeles, and Miami. Audience: premium food buyers aged 35 to 65, health conscious, middle to upper income. Do not set up nationwide targeting from day one. AD SPEND BUDGET The client's monthly ad spend is $300 to $400 USD paid directly to Google. This is completely separate from your service fee. Do not include ad spend in your bid. ACCOUNTS AVAILABLE Google Merchant Center (approved), Shopify admin access, Google Analytics 4, Google Ads account (to be set up if not existing). All accounts have 2FA. You must coordinate login timing with us to receive verification codes in real time. AD COPY REQUIREMENTS All ad copy must reflect these three pillars: 2026 Gold Medal winner at NYIOOTC, made in Spain Valencia region, and 100% certified organic. Do not write generic ad copy. Do not use broad match keywords on a limited budget. COMMUNICATION REQUIREMENTS First update within 24 hours of starting confirming access and initial audit findings. Daily updates during setup phase. Weekly performance report after launch. Response time within 6 hours during working hours. If any blocker arises, inform us immediately. TIMELINE Full setup and campaign launch within 5 business days. Total project duration 14 days including management period. And 14 days for support. Do not bid if you cannot commit to this timeline. IMPORTANT Do not make any changes to the live Shopify website without prior written approval. Do not bid if you have not run Google Shopping campaigns before. Do not bid if you cannot start within 48 hours of being awarded. Bids that do not address the specific scope will be ignored. Any freelancer who increases their price after award will be immediately reported to Freelancer support. BUDGET Fixed price project. Budget is between $150 to $180 for the full 14 day scope described above, and 14 days of support and maintenance. Only bid if you can deliver everything listed within this budget. This is non-negotiable.