Project Description
About Our Brand
We are Pop-A-Licious — a fast-growing gourmet popcorn company offering 75+ unique popcorn flavors ranging from classic caramel and cheddar to viral, innovative flavors consumers cannot find anywhere else.
We sell:
• Direct-to-consumer (DTC)
• Wholesale
• Corporate gifting
• Private label popcorn
• Event and bulk orders
We are looking for a top-tier web designer/developer to create a modern, premium, conversion-focused e-commerce website that elevates our brand nationally.
The website should feel:
• Fun
• Premium
• Bold
• Modern
• Highly visual
• Mobile-first
• Easy to navigate
• Built for conversion
We love the premium feel and user experience of Garrett Popcorn Shops, but we do NOT want a copy. We want our own unique identity and customer experience.
Project Goals
The new website should:
• Increase online sales
• Improve mobile shopping experience
• Improve site speed
• Make checkout extremely easy
• Support future growth/scaling
• Create a strong premium CPG brand presence
• Increase average order value
• Support subscriptions and gifting
• Showcase our large flavor variety beautifully
Preferred Platform
Preferred:
• Shopify
Open To:
• Shopify Plus (if justified)
• Headless Shopify solutions
We are NOT looking for WordPress/WooCommerce unless you can provide a very compelling reason.
Scope of Work
Website Design
Create a fully custom branded website including:
• Homepage
• Collection pages
• Product pages
• About page
• Wholesale page
• Private label page
• Corporate gifting page
• FAQ page
• Contact page
• Blog/news section
• Custom landing pages
Design Expectations
We want:
• Clean premium design
• Strong food photography integration
• Modern animations/motion
• Fun but upscale branding
• Mobile-first UX
• Conversion-focused layout
• Large visual sections
• Easy flavor browsing
• Strong typography
• Fast load speed
The site should feel like a national-level CPG/snack brand.
Features Required
E-Commerce Features
• Shopify integration
• Fast checkout process
• Apple Pay / Google Pay / Shop Pay
• Subscription functionality
• Bundle builder
• Upsell/cross-sell features
• Wholesale inquiry forms
• Email/SMS integration
• Loyalty/rewards integration
• Product filtering
• Search functionality
• Customer accounts
• Gift box builder
• Inventory management integration
• SEO optimization
• Abandoned cart recovery
Mobile Experience is CRITICAL
Over 70%+ of our traffic is expected to come from mobile.
The mobile experience must:
• Load fast
• Look premium
• Have smooth navigation
• Make checkout frictionless
• Have large clickable elements
• Feature clean product browsing
If your mobile UX is weak, please do not apply.
Branding Direction
We want the website to feel:
• Viral/social-media friendly
• Snackable
• Highly visual
• Energetic
• Premium
• Giftable
• Modern
Think:
• Gourmet snacks
• Premium treats
• Luxury candy brands
• Modern food startups
• TikTok-friendly brands
Inspiration Websites
We like:
• Garrett Popcorn Shops
• Candy Pop
• Magic Spoon
• Popcornopolis
Again — we do NOT want copies. We want something unique and more modern.
Deliverables
The selected freelancer/team must provide:
• Full website design
• Shopify development
• Mobile optimization
• Speed optimization
• Basic SEO setup
• App integrations
• Product page templates
• Collection page templates
• Conversion optimization
• Testing across devices
• Launch support
Bonus if you can also help with:
• Branding refinement
• CRO strategy
• Email/SMS flows
• Photography direction
• Landing pages
• Retargeting setup
Required Before Applying
You MUST provide:
1. Links to e-commerce websites you personally designed/developed
2. Shopify websites you have built
3. Mobile versions/screenshots of previous work
4. Any food/beverage/CPG brand experience
5. Estimated timeline
6. Estimated budget
7. Your recommended tech stack/apps
Applications without portfolio examples will NOT be considered.
Ideal Candidate
We are looking for:
• Experienced Shopify designer/developer
• Strong UI/UX background
• Experience with premium food/snack brands
• Strong mobile optimization skills
• Excellent communication
• Ability to think strategically, not just visually
• Someone who understands conversion optimization
Budget
Open based on experience and portfolio quality.
We are looking for QUALITY and LONG-TERM partnership potential — not the cheapest option.
Timeline
We are looking to begin immediately.
Preferred timeline:
• Initial concepts: 1–2 weeks
• Full development: 4–8 weeks
• Launch ASAP
To Apply, Please Answer:
1. What makes you the right fit for this project?
2. What premium e-commerce brands have you worked with?
3. What Shopify apps/themes do you recommend?
4. How would you improve conversion rates for a gourmet popcorn brand?
5. What would you do differently from competitors like Garrett Popcorn?
6. How would you optimize the mobile experience?
7. What is your estimated timeline and cost?
Final Notes
We are building a nationally recognized snack brand and want a website that reflects that vision.
This is NOT just another Shopify store. We want a premium digital experience that helps establish Pop-A-Licious as one of the most exciting gourmet popcorn brands in the country.
If you believe you can create something exceptional, we want to hear from you.