Project Description
I want to turn my presence on Facebook, Instagram, and TikTok into a predictable stream of qualified leads. To do that, I need a full strategy—from positioning and content planning to paid-campaign architecture and an automated follow-up funnel—that fits neatly into a repeatable client-acquisition system.
Here is what I have in mind:
• Audit & positioning: Review my existing profiles, competitors, and audience data to define clear buyer personas and messaging pillars.
• Content engine: Map out a 90-day calendar that blends educational reels, authority-building posts, and soft offers designed for each platform’s native format.
• Paid lead funnel: Build Meta Ads and TikTok Ads campaigns (traffic + conversion objectives) that drive prospects to a high-converting landing page or in-app lead form.
• Automation layer: Connect captured leads to my CRM/email platform and set up a simple nurture sequence so every contact receives timely value and a clear next step.
• Tracking & optimisation: Implement UTM tracking, custom events, and a weekly reporting dashboard so we can spot winners and scale them quickly.
Acceptance criteria
1. Strategy deck (PDF or Google Slides) outlining audience, content pillars, funnel map, KPIs, and 90-day rollout timeline.
2. Ad account setup with at least three live campaigns per platform, each containing tested creative variations.
3. Automated lead hand-off to CRM with a minimum of one welcome email and two follow-up emails triggered instantly.
4. Live metrics dashboard sharing reach, CTR, CPL, and booked-call rate, updated in real time.
5. One hand-over call to walk me through workflows and optimisation steps.
I’ll supply brand assets and account access as soon as we begin; you bring the strategic know-how, creative ideas, and ad/automation build-out skills to make the system run.