Assessment Software Education Outreach

NOT FOR DEVELOPER'S ONLY FOR MARKETING LEADS... I’ve built an online assessment platform that is ready for the classrooms and lecture halls; now I need a marketer who can put it directly in front of decision-makers and fill my calendar with live product demonstrations. My preference is a direct approach rather than a long awareness drip—so think personalised email sequences, phone or video outreach, and tightly written collateral that prompts an immediate “Yes, let’s see it in action.” Organic social or blog pieces are welcome if they support that objective, but every activity should ultimately push prospects toward booking a demo. Target segments • Schools • Colleges/Universities What I expect from you: craft the outreach plan, write the messaging, execute the campaigns, and hand me qualified demo appointments. I’ll supply full product details, access to the platform for screenshots or recordings, and any technical support you need. Please outline your proposed workflow, the tools you’ll use (CRM, email automation, etc.), and the KPI targets you believe are realistic for the first 4–6 weeks.