Project Description
I need a comprehensive, French-language growth plan that turns my supplement website into a sales machine. The priority is clear: boost online orders. At the moment I’m active on Facebook and YouTube, but results are modest and scattered.
Here’s what I’m looking for:
• Strategy blueprint – a step-by-step, 3- to 6-month roadmap covering SEO, social, and paid campaigns, all written in French.
• Content calendar – topics for informative blog posts (our best-performing format), video angles for YouTube, and post ideas tailored to Facebook audiences interested in health and nutrition.
• SEO & backlinks – a schedule for earning quality French backlinks, forum participation in niche health communities, and outreach to relevant blogs.
• Social channel optimisation – refresh of Facebook page setup, copy, and visuals; integration of YouTube videos for cross-promotion; guidance on Instagram should you see potential.
• Advertising plan – recommended ad types, budgets, and targeting for Google Ads, Facebook Ads, and any French-specific networks that will drive conversions.
• Tracking & KPIs – clearly defined metrics (traffic, CTR, conversions) and a simple dashboard outline so I can monitor weekly progress.
Deliver documents in Google Docs or PDF plus any spreadsheets/templates you create. I’ll provide website access, current analytics data, and branding assets as soon as we start.
If you have solid experience scaling French e-commerce brands—especially in the health or supplement niche—I’d love to see examples.