Project Description
I have an existing site that works, but its look and feel are dated and the navigation is clunky. My top priority is to elevate the user experience—every decision should make it easier and faster for visitors to reach the content or products they came for.
Visually, I’m drawn to current, clean design trends: generous white space, crisp typography, subtle animation where it adds value, and imagery that feels fresh rather than stock-y. Consistent branding is important, yet I’m open to creative approaches that keep the site recognizable while giving it a polished, contemporary edge.
Key objectives
• Streamline page layout and menu structure so users intuitively know where to click next.
• Deliver fully responsive templates that look great from mobile through desktop.
• Replace dated graphics with high-quality visuals that build trust and reinforce professionalism.
• Optionally, carry the concept through to development if you also code (WordPress, Shopify, custom stacks—tell me your comfort zone).
When you reply, please include
1. Links to two or three redesigns you’re proud of, ideally showing before/after if possible.
2. Your typical turnaround for a project of this scope, including milestone breakdown.
3. The platforms you specialize in and whether you offer design-only or full build.
Deliverables I expect
– Interactive mock-ups or prototypes for the core pages (home, key inner page, 404, etc.).
– Final design files and style guide (colors, fonts, UI components).
– If development is included, a fully implemented, responsive site on the agreed platform with basic on-page performance and SEO best practices baked in.
I’ll share the current URL once we start the conversation so you can get a feel for where things stand today. Looking forward to seeing how you’ll transform it into something users will love.