Project Description
I’m launching a summer-themed campaign for my boutique nail salon and need a talented creative who can craft a collection of high-impact social media images. All content will be image-based—no videos or infographics for this particular push—because I want the feed to feel like an elegant, cohesive look-book rather than a mixed media collage.
Here’s the visual direction:
• Overall mood: elegant and classy, staying away from loud colors or heavy graphics. Think soft, refined tones, subtle summer accents, and light that flatters the nails.
• Subject focus: crisp nail-art close-ups that highlight intricate designs and seasonal colorways. Hands should be well-posed with tasteful accessories or minimal props that support the luxury feel.
• Usage: Instagram and Facebook main feed squares (1080 × 1080 px) plus a matching set of vertical crops ready for Stories/Reels covers (1080 × 1920 px).
Deliverables
1. Concept mood board so we can lock the palette, lighting references, and prop ideas.
2. A final set of 10 fully edited images (JPEG & layered PSD) in both aspect ratios.
3. A brief style guide documenting fonts and color hexes used for any subtle text overlays.
Acceptance Criteria
• Nails, skin tones, and background elements are retouched naturally—no over-smoothing or color shifts.
• File names and layers are organized for easy future tweaks.
• All image rights are transferred upon payment.
I’ll provide brand guidelines, past campaign samples, and new polish shades as soon as we kick off. If you have a signature editing workflow in Lightroom, Photoshop, or Capture One, feel free to mention it so I understand your process. Let’s make this collection the sophisticated highlight of our summer marketing.
We are a boutique Nail Salon located in Chesham, looking for a creative and professional Social Media Manager/Designer to handle our content for the upcoming summer season.
The Goal: Create 30 high-quality social media posts (Images + Captions) that capture the vibrant, luxury, and relaxing vibe of our salon.
Key Themes to Cover:
1. Summer Travel Nails: Bright neons, tropical art, and long-lasting gels for vacations.
2. Wedding & Bridal Season: Elegant, sophisticated designs for brides and guests in Chesham.
3. Summer Spa Treatments: Showcasing our refreshing pedicures, massages, and cooling treatments.
What we need from you:
• 30 aesthetically pleasing social media posts (Canva or Photoshop).
• Engaging English captions with relevant hashtags.
• Beautiful typography and layout that matches a high-end beauty brand.
• Knowledge of current nail trends is a huge plus!