Project Description
I’m preparing to launch a feature film set in third-century Rome and need a concise yet actionable social-media marketing plan that focuses exclusively on Facebook and Instagram. The campaign must speak to movie buffs first and foremost, tapping into their love of cinematic spectacle, behind-the-scenes trivia, and historical storytelling.
What I expect from you:
• A clear positioning statement that explains how the film will be framed on each platform.
• A four-week content calendar with suggested post formats, captions, hashtags, and recommended posting times.
• Organic engagement tactics—community-building ideas, influencer or film-page partnerships, and conversation starters designed for Facebook groups and Instagram Stories.
• Paid promotion guidance: ad objectives, audience targeting parameters, creative angles, and an outline of spend allocation that fits a lean independent-film budget.
• Simple metrics dashboard (or template) so I can track reach, engagement, and follower growth from day one.
I’m looking for something streamlined—no 50-page decks—just a sharp, executable plan I can hand straight to my small in-house team. If you have prior experience marketing historical dramas or indie films on these two platforms, even better. Let’s get this battle-ready strategy in place.