Project Description
I’m ready to relaunch my online language-tutoring offer in the United States and need a seasoned Google Ads specialist who can turn a modest launch budget into a steady flow of qualified leads. The account already exists, so your first step will be a deep audit of current settings, historical data and search-term reports. From there we’ll move into a fresh strategy that leans aggressively on search while defending brand terms.
Primary objective
• Generate high-intent leads—phone calls are the key conversion we’ll measure, with form submissions tracked as a secondary action.
Core scope
1. Audit the existing account, campaigns and conversion settings.
2. Implement accurate call tracking (Google Ads & Google Tag Manager or comparable solution) and verify form-fill goals inside GA4.
3. Build an incremental keyword plan: offensive bidding where organic coverage is thin, protective negatives to screen out free-lesson and low-intent traffic.
4. Craft ad copy that highlights our premium, one-on-one tutoring position and supports higher average lesson values.
5. Publish the campaign, monitor, and deliver concise weekly reports on spend, CPC, CPL, conversion rate and projected ROAS.
Budget & timeline
• $300 covers the full rebuild plus the first month of management.
• From month two onward only a lean management fee is expected; no additional setup costs.
What I need from you when you reply
• Your projected CPC, CPL, conversion rate and ROAS for a language-tutoring search campaign in the US.
• Screenshots or case studies from US-based language learning or education accounts that prove you’ve hit similar targets.
• A short note on the tools you prefer for call tracking and weekly reporting.
Generic copy-paste pitches will be skipped. Show me real numbers, real wins and how you plan to replicate them here, and we can scale this channel together.