Project Description
I’m launching a fresh push to capture qualified leads for both new and used car sales and I’m ready to bring in a specialist who can make the phones ring. My immediate need is a steady stream of prospects generated through well-planned online ads and strategic social-media marketing.
Here’s the framework you’ll be working within: we will focus our targeting around clearly defined income brackets so that each lead matches the dealership’s financing sweet spot. I’ll provide the buyer personas and current sales data; you’ll translate those insights into high-converting Facebook, Instagram, and Google Ads campaigns, create any ad assets required, and continually refine the audience filters until cost-per-lead drops and volume rises.
Deliverables I’ll look for:
• A launch plan outlining platforms, targeting parameters, creative angles, and projected lead counts
• Live ad campaigns set up and tracked in my existing accounts (or new ones you create)
• Weekly reports detailing spend, clicks, CPL, and lead quality notes
• Ongoing optimisation recommendations based on performance trends
Leads must arrive in my CRM or designated spreadsheet in real time—no stale data. If you’ve previously scaled automotive campaigns, know your way around pixel tracking and custom audiences, and can speak in concrete numbers, let’s talk about timing and next steps.