Perfume Lead Generation Campaign

My online perfume boutique needs a steady flow of qualified leads who appreciate affordable luxury scents that suit everyone, regardless of gender. The plan is to build a unisex-focused funnel that integrates three main channels—social media, search engine ads and email marketing—so they reinforce one another from first click to final purchase. Social ads on platforms such as Facebook, Instagram or TikTok will spark interest, Google Ads will capture high-intent searches, and an automated email sequence will nurture every new contact until they are ready to buy. All messaging should revolve around our core promise of “affordable luxury.” Deliverables • A 30-day multi-channel media strategy with clear KPIs and budget allocation • Platform-specific creatives (copy, static images, short videos) aligned with brand style • Full campaign setup in Facebook Ads Manager, Google Ads and the chosen email service provider • Lead-capture landing page or form integrated with our Shopify store • Three-email welcome sequence with segmentation and A/B testing • Weekly performance reports detailing CPL, ROAS and optimisation suggestions Acceptance criteria: campaigns are live with pixels and tracking verified, cost per lead stays within the agreed target, and a minimum of 200 new leads are generated in the first month. Brand assets and audience data will be shared once the strategy is approved.