Project Description
I’m ready to kick-off a brand-new Google Ads search program for our AI-powered QA testing platform and managed services. There are no legacy campaigns to inherit, so you’ll be starting from scratch and can design the account exactly the way you know it should be built.
Primary objectives are clear: increase SaaS platform sign-ups and raise brand awareness among tech decision-makers. To hit those goals we’ll focus on high-intent, low-volume keywords around QA, software testing, and AI tooling. I already have a short seed list, yet expect A mix of both—your own research plus my list—to create a comprehensive keyword set.
What you’ll do
• Architect the full search campaign structure, including ad groups, match types, negatives, and extensions
• Craft conversion-oriented ad copy that stays on-brand (style guide supplied)
• Set up conversion tracking through our landing pages and Tag Manager so CPL, CTR, and funnel metrics report cleanly in Google Ads and GA4
• Optimise continuously: bid strategies, search terms, budgets, and creatives—this is not a set-and-forget engagement
• Provide concise weekly notes and a monthly performance report I can share with leadership
You’ll shine here if you’ve already scaled B2B or SaaS accounts in similarly niche markets and can point to concrete results. Google Ads certification is welcome, but proven outcomes matter more. If that sounds like you, let’s talk and get the campaigns live.