Project Description
Title: Brand & Print Designer for Medical Assistive Tech Startup – Logo Refinement, Brochure, Packaging & User Manual
Duration: 3–5 weeks
Skill Level: Intermediate–Expert
Deliverables Required:
1. LOGO REFINEMENT
- Refine our existing logo (reference file provided) — improve proportions, spacing, and typography
- Retain the core identity but make it feel more polished and medically credible
- Deliverables: PNG, SVG, PDF in full color, white, and dark variants
- Include a simple 1-page brand guidelines sheet (colors, fonts, logo usage rules)
2. PRODUCT BROCHURE (A4, Bi-fold or Tri-fold)
- Audience: Doctors, hospitals, NGOs, and potential patients
- Content: Problem statement, product features, validation data, contact/waitlist CTA
- Tone: Clinical trust + warm human story
- Must include: High-contrast readable fonts (many readers have low vision)
- Deliverables: Print-ready PDF (CMYK, 3mm bleed) + digital web version
- We will supply copy and images; you handle layout and design
3. PRODUCT PACKAGING COVER
- Box design for the GlimpseTech headset
- Clean, premium feel — think Apple-level simplicity with a medical undertone
- Include: Product name, tagline, logo, brief feature callouts, regulatory/compliance icons (space for CE, BIS marks)
- Dimensions will be provided once finalised
- Deliverables: Print-ready dieline + flat mockup
4. USER MANUAL
- 10–16 pages, A5 size
- Sections: What's in the box, device overview, setup guide, feature guide, troubleshooting, support contact
- Must use: Large readable font (min 12pt), high contrast layout, clear icons/illustrations for each step
- Deliverables: Print-ready PDF + editable InDesign or Word source file
Brand Direction:
- Primary colors: Navy blue (#1B2A4A) and white, with teal/sky blue accents
- Tone: Trustworthy, clean, human, innovative
- Reference brands for feel: ResMed, OrCam, Philips Healthcare
Tech Requirements:
- Adobe Illustrator for logo
- Adobe InDesign for brochure and manual
- Adobe Photoshop for packaging mockups
- All source files to be handed over on project completion
- Files organised in clearly named folders
What to Include in Your Proposal:
- Portfolio links showing medical, healthcare, or hardware product design
- At least one example of a print brochure or user manual you have designed
- Confirmation you can deliver print-ready files with bleeds and CMYK output
- Estimated cost per deliverable and overall timeline
We are building technology that gives independence back to over 100 million people with low vision. We want a designer who brings both skill and empathy to this work.